Timeless Tradition

Carolina Bride Timeless Tradition

With the help of our friends Dr. Keith Cradle, Blair Primis and Greg Schermbeck, Carolina Bride has recently launched a men’s section of the magazine.

Check out our fashion shoot, styled by Stacee Michelle and photographed by Indigo Photography, that took place at The Broken Spoken. For more photos and information, grab our spring issue featuring this photo shoot today. We’d like to give a special thank you to Diamonds Direct for the watches used for this shoot.

Dr. Keith Cradle
Adolescent Program Manager for the Mecklenburg County Sheriff’s Office

With a low key, clean, tapered, and not trendy style, Keith’s fashion inspiration was his grandfather, Elijah. “He would wear hats, suits, ties, cardigan sweaters around the house even as he washed dishes… he smoked a pipe, too, and I thought it was the coolest thing,” Keith says. In addition to being active in the arts and the community, Keith has recently launched a podcast, “Crafted with Cradle,” which is a conversation over cocktails with movers and shakers in Charlotte.

Blair Primis
VP of Marketing for OrthoCarolina

From meetings to events out in the community, Blair is know for his style: business casual yet contemporary, with a touch of color and pizzazz. “I’m a big fan of David Beckham’s look, as well as the movie stars of the 1970s,” Blair says. Never one to leave the house without a statement watch or creative and unique socks, Blair is excited about the ever-evolving men’s fashion scene and Charlotte. In addition to building the OrthoCarolina brand, Blair also supports local organizations such as Skillpop, the Isabella Santos Foundation, CareRing and NoDa Brewing Co. 

Greg Schermbeck
Founder & Principal of SchermCo

Known for his sock collection, which has taken on a “life of their own,” Greg’s fashion inspiration is a little Cam Newton and a little Bruce Springsteen, with a mix of eccentric and classic. Greg’s company, SchermCo, offers services that support innovative education organizations locally and across the country. “We’re working on a few projects right now in the K-12 space that could have major implications for students and policy-makers,” Greg says. 

Thank you to the following vendors for making this shoot possible:
Tabor / Nordstrom / Revolution Clothiers & Co. / RookandKing / Johnson & Murphy / Gre-DeeArts / Neiman Marcus / J.Crew / SCORE / Banana Republic / The J. Hamilton Collection




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