Starbucks is raising prices today on many of its drinks: Lattes and mochas by 15-20 cents and brewed coffees by 10-15 cents. (Frappuccino beverages will stay the same.)
If you’re a Starbucks fanatic, you might think, “So what’s a few cents extra on a 5 buck coffee?”
That’s what I tell myself every time I “earn” another star on my Starbucks app. To make myself feel better, I compared Starbucks new prices with those at local brew shops.
And in terms of price, I did feel better. Here’s how Starbucks’ new prices compare to those at local coffee shops. (Note: Since the prices weren’t public until today, I used the lower end of the price increase spectrum, as reported by USA Today.)
Coffee, 8 oz.
Rush Espresso: $1.50
Amelie’s: $1.80 (for 12 oz. – no 8 oz. option)
Lattes, 12 oz.
Rush Espresso: $3.50
Mochas, 12 oz.
Rush Espresso: $3.75
So, a few things to note here:
(1) Sure, the local shops tend to be more expensive. But they probably use better ingredients and make an overall better product. That’s worth something.
(2) Even though the Starbucks drinks are ridiculous, I’ll still pay for them. It’s 2 minutes from my office, it’s always hopping and it’s far better than the Mr. Coffee we make at home.