Get ready, South End. You’re getting a rooftop bar at least 18 stories in the sky at Carson and Tryon streets — we’ll pause for a moment to let you think about those sweeping views.
Also heading your way is a 200-room boutique hotel, two 9-story office towers, a one-acre urban pedestrian plaza with green space, a plethora of shopping and dining options, a festival street and a big piece of public art that Steve McClure, The Spectrum Companies’ COO, promises will be “Instagrammable.”
The Spectrum Companies, the developers behind projects including new 300 South Tryon building with Angeline’s, La Belle Helene and Parliament Espresso & Coffee Bar; and Kimpton Tryon Park Hotel and Merchant & Trade, got rezoning approval from Charlotte City Council on Tuesday for its new 5-acre South End project. Spectrum Companies will be partnering with an institutional client of Invesco Real Estate for the project.
“When people think of unique places, we want our project to be known as the fabric of South End,” McClure said. “With the emergence of South End as a live/work/play area, we are taking advantage of that.”
The office buildings will be tilted in order to provide maximum views into Uptown and to make the urban plaza and the public art on Carson Street a focal point. The boutique hotel will be above a parking deck, with the rooftop bar sitting atop. “We want it to be as successful as Kimpton,” McClure said.
This new project will give the area a public pedestrian plaza: employees of the office park, guests of the hotel and residents and visitors of the neighborhood can spend time enjoying fresh air throughout their day. The road McClure dubbed “Festival Street” will be closed off for outdoor events. There will be plenty of places to sit outside with Wifi connectivity. “We want a campus-like feel right in the heart of Charlotte,” McClure said.
Although details are still being sorted out, the office towers will feature state-of-the-art amenities for employees, including a fitness center fancy enough that an additional gym membership will be optional. “Historically, a fitness center is a closet in the basement of the parking deck.”
McClure said that by creating a true mixed-use community that employees will be drawn to, business owners will be able to better retain and keep talented workers.
“We want people to be excited to come to work. We spend so much time at the office. Build the right culture and hire the right people and you’ll be successful,” he said. “In building our office buildings, we want to help those companies with an outward representation of their culture.”
Details are still to come about retail and dining options as well, but expect them to be distinctive. “One thing we know that’s important to South End is to be authentic,” McClure said. “We’re going to be very selective with who we choose.”