Exclusive: How a Facebook post led to a new coffee shop in South End

Photo by Vanessa Infanzon Reuben Silberman, owner of Mugshots Coffee and Tea

Mugshots Coffee and Tea’s owner Reuben Silberman responded to an April 29 Facebook post on the Charlotte Coffee Collective Facebook page. Freddie Nordhoff posted that he wanted a “coffee enthusiast with entrepreneurial tendencies” to take over South End Grind, his coffee shop on Clanton Road.

Expanding his Belmont location of Mugshots Coffee and Tea had been on Silberman’s mind.

[Related: Downtown Belmont coffee shop makes a new home in an old train station]

“We knew we wanted to eventually get into South End or a good Charlotte location,” Silberman said. “So I called Freddie up and things fell into place. We jumped on it really quick.”

Within days of the post, Silberman and Nordhoff had worked out the details. The sale of the business included equipment and made it easy for Mugshots to quietly open its doors last week, with its grand opening celebration set for Tuesday.

Photo by Vanessa Infanzon

Silberman purchases coffee from the award-winning Mountain Grounds Artisan Roastery in California. They provide seasonal, direct trade, sustainable and mostly organic beans.

The shop in South End will serve nitro coffee, chai tea, house-made kombucha and kombucha slushies and cappuccino. Brewed coffee is made fresh-to-order using a pour-over process with a Chemex. Mugshots’ maple cinnamon, lavender vanilla, Mexican mocha and rosemary ginger specialty lattés are on the menu. House-made syrups will also be available at this location.

Pastries such as sugar cookies, muffins and coffeecakes from Ellen G. Bakes will be available. Silberman plans to introduce smoothies, breakfast sandwiches and breakfast empanadas.

Photo by Vanessa Infanzon

The new shop is a seven-minute walk from the Scaleybark stop on the light rail. Free parking is located at the front and back of the building. Mugshots shares space with Ride or Die Spin Studio and Urban MVMT. Silberman encourages customers to work in the space – seating for 40 is available with high-speed wifi.

Silberman envisions special events with food trucks, beer and kombucha in the future.

Photo by Vanessa Infanzon

Mugshots Coffee and Tea – South End

255 Clanton Rd.
Instagram @Mugshots



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