5 local fitness fashion retailers to check out. Because why not look good while you sweat?

Courtesy of Fityoulous

If you didn’t Instagram your workout, did it even happen?

Today’s workouts run the gamut when it comes to trends. Whether a fitness fanatic wants yoga, running, rock climbing, Crossfit or getting their booty kicked by a reformer, there’s something out there. The beauty of choice is that everyone gets what they want, with some businesses being formed around the very notion that exercise enthusiasts no longer have to make a choice.

So what’s the thing all these workouts can have in common? You can look good while doing it. If you want to be Instagram-ready while sweating out last night’s tequila and bad decisions, there’s a store for that.

Check out some of the area’s fitness fashion retailers:

Fit Atelier

Courtesy of Fit Atelier

(980) 277-4154
310 East Boulevard, Charlotte, N.C. 28203
When to visit: Tuesday-Friday 11 a.m.-7 p.m.; Saturday 11 a.m.-5 p.m.; Sunday 12 p.m.-4 p.m.
Sells women’s fashions

Fit Atelier opened in August; CEO Brit Turner described the experiential retail concept as a “hub where well-edited activewear from across the globe meets the best workouts from all over the world.”

Shop here if you’re into running, HIIT workouts, barre, yoga or any other strength or cardio moves. “We buy from a very specific point of view that I would describe as really wanting your active style to be an extension of your ‘dressed to the nines’ style, and that vision has resonated,” Turner said.

The store also offers a green beauty and wellness section, with a focus on organic, non-toxic, plant-based, never-tested-on-animals products that are consciously and sustainably sourced.

Courtesy of Fit Atelier

The Fit Atelier Celebrity Trainer Series brings workouts from New York and L.A. to Charlotte about every six weeks for a one-day-only pop up. Mark your calendar: The next one features Megan Roup, founder of the Sculpt Society. It will be 9:30 and 10:45 a.m. Saturday, July 14 at VIBE5 Yoga & Fitness, 720 Governor Morrison St., Suite 140, Charlotte, NC 28211. Cost: $30.

The Fit Atelier Signature Class Incubator showcases fitness concepts developed by local Charlotte trainers. The $20 classes include Marissa West’s West Kept Secret and Abby Wilson’s SCLPT MTHD. “One of these reasons that we are really passionate about our incubator classes is because fitness is such a personal experience — what works for one person may not work for another person, and it’s so important to find what works for you and what gets you excited to work up a sweat,” Turner said.

Fit Atelier will be moving to The Design Center in Southend on Nov. 1.


Courtesy of Fityoulous

(315) 842-2826
1111 Metropolitan Ave., Suite 150, Charlotte, N.C. 28204
When to visit: Monday-Friday 10 a.m.-7 p.m.; Saturday 10 a.m.-6 p.m.; Sunday 11 a.m.-5 p.m.
Sells women’s + men’s fashions

Store owners Emily Babcock and Brit Beckstead have been friends since they were children, and when the two noticed a lack of local fashion leisure athletic wear, they did what besties do: opened a store together. “It’s been an adventure and an experiment,” Babcock said. They opened their original location in Southend 10 months ago, and they moved to Metropolitan in March.

In addition to their fashion sense, the two bring other aspects to the wellness table: Babcock is a personal trainer who exercises with clients and also creates nutrition plans for them; and Beckstead is a life coach, guiding her clients as they balance careers, wellness and relationships.

Fityoulous also partners with fitness boutique studios to bring classes into the retail space. Mark your calendar for a $10 barre class by Naomi Idol of Barre POPT: 6 p.m. the second Wednesday of every month, beginning July 11.

Gumbo: The Store

Photo by Melissa Oyler

(704) 999-6630
1916 Commonwealth Ave., Charlotte, N.C. 28205
When to visit: Monday-Friday 10:30 a.m.-7:30 p.m.; Saturday 10:30 a.m.-7 p.m.; Sunday 12:30 p.m.-6:30 p.m.
Sells women’s + men’s fashions

Okra Yoga founders Alicia Roskind and Hal Smith opened their sister company, Gumbo: The Store, in 2015 next to the yoga studio. The store offers yoga, running and hiking gear as well as essential oils, Nourish Charlotte meals, crystals and natural products such as deodorant and sunscreen.

“Our goal is to provide the space and the tools that help our community connect, share and find balance within the individual and the world around us,” operations manager Nalicia Allio said.

Layered USA

Courtesy of Layered USA

Sells women’s + men’s fashions

Layered USA is a line of basic casual sportswear currently in a soft opening phase, with its web site launching in November. It is all-organic cotton, made in the United States and is Charlotte-based. You’ll still have have to go online to shop these threads as they don’t currently have a brick-and-mortar retail space.

Their hoodies are splashed with humorous and motivational sayings such as “No College” and “Refuse to Lose”. “I think it’s important to express yourself through your clothes,” co-owner Caleb Clark said. “Why should that stop when you’re working out?”

Well Kept

Courtesy of Well Kept

(704) 787-2759
624 Jetton St., Suite 135, Davidson, N.C. 28036
When to visit: Monday-Friday 10 a.m.-6 p.m.; Saturday 10 a.m.-5 p.m.
Sells women’s fashions

Well Kept started in 2015 as a pop-up and now has a permanent retail space in Davidson. They have the most comprehensive collection of luxury activewear brands in the Carolinas, according to owner Lauren Wilson. If you don’t feel like driving up to Davidson, check out their Facebook and Instagram feeds, then text them what you want to order; they’ll ship it right over.

“I think fitness fashion is such a positive movement because, as women, we have such crazy schedules from running your household, chauffeuring kids around and crushing it at work, it’s hard to make time for the gym,” Wilson said. “But with active wear making its mark on the fashion industry, it’s now acceptable to wear your gym clothes all day long, making it more likely to hit that spin class. Not to mention feeling and looking great always is a confidence boost.”

Wearing workout clothes all day long? Now that’s a movement we can all get behind. The above list is by no means all-inclusive, of course: Keep in mind that in addition to these spots, most bike and running specialty stores offer bike, running and triathlon clothing.

Many fitness studios also sell clothing, yoga mats, jewelry and other retail. Show up to your favorite spot to sweat, but don’t forget your plastic — chances are you can always reward yourself with a shopping spree after.



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