And the name of Legion Brewing’s new Cinnamon Toast Crunch Beer will be…


First, we asked you all to vote on which cereal you’d want to taste in a Legion Brewing beer.

Then last week, we announced the winning cereal, Cinnamon Toast Crunch, and asked you to help us name the unique new brew.

Now, we’re finally ready to announce the official name of Legion Brewing’s new Cinnamon Toast Crunch beer: “Why So Cereal?” 

“‘Why So Cereal?’ is a Blonde Ale brewed with lactose and 300 pounds of Cinnamon Toast Crunch added directly to the mash tun,” said Alexa Long, head brewer at Legion Brewing. “It should have a creamy mouthfeel and flavor that mirrors the irresistible cereal.”

Congratulations to CharlotteFive reader Dave McClure for submitting the winning name! He’ll be awarded two tickets to Queen City Brewers Festival on Saturday, Feb. 3, where “Why So Cereal?” will make its official debut.

You can get tickets to Queen City Brewers Festival to taste this cereal-inspired beer for yourself the day that it debuts (along with samples of 100+ other Charlotte beers and food from more than a dozen exhibitors like Sea Level, Duckworth’s and more). Or, you can try the beer in the Legion Brewing taproom the following day, Sunday, Feb. 4.

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