News flash: J.Crew is killing its bridal line—but there’s hope


If you’ve had your heart set on the simple lines and classic silhouettes of J. Crew’s signature bridal gowns and bridesmaid dresses, it’s time for a Plan B. The retail giant and purveyor of pared-down elegance announced this week that it is discontinuing its wedding line and expanding its offering of party dresses and “special occasion” wear.

The result? “The implosion of hundreds of thousands of bridal Pinterest boards,” as Elle Magazine put it. There also are some hefty sales, as J.Crew tries to unload its existing inventory.

As for why: J. Crew doesn’t disclose revenue from its bridal line, but its overall revenue was down 6 percent in the second quarter of 2016. Nixing the bridal line probably boiled down to a simple game of numbers and cost-cutting, The New York Times reported.

So while you’re certainly entitled to shed a tear, there is hope—and nearby. There are many amazing bridal boutiques in Charlotte that can give you the kind of personal attention you won’t find at a big-box store or national retail chain.

Check out any number of these vendors (and Carolina Bride supporters below), listed in alphabetical order. Click the store names to check out their websites. So put away the tissues and go find your dream gown here locally!

21500 Catawba Ave.
Cornelius, NC 28031

Classic Bride Formals
20910 Catawba Ave.
Cornelius, NC 28031

Dar-Lynn’s Bridal & Formal Wear
12605-B E. Independence Blvd.
Matthews, NC 28105

Ladies of Lineage
1419 East Blvd., Suite E
Charlotte, NC 28203

The Lily Rose
19826 D-North Cove Road
Cornelius, NC 28031

Poffie Girls
512 S. New Hope Road
Gastonia, NC 28054

Winnie Couture
2909 Selwyn Ave.
Charlotte, NC 28209


Please enter your comment!
Please enter your name here