No matter their role with the restaurant, the staff of City Barbeque must get their hands on a pile of hot beef brisket first. From the staff of 100 certified barbeque judges to the cooks to even their marketing manager, each person learns how to slow cook meats, make sandwiches to order and create homemade sides and desserts from scratch.
This kind of dedication is the hallmark of the award-winning City Barbeque, which opened its fourth location in Charlotte last month (other NC locations are in Cary, Garner and Durham). Lead Pit Boss Rick Malir has toured the best places in America for barbeque and was determined to create a great barbeque experience in his community. He’s been in business for 17 years.
The secret to tasty barbeque: the right time and season(ing). The meats are slow cooked on-site in a slow smoker located on the side of the restaurant. There is special attention paid to bringing in barbeque flavors from all over the country, whether it’s pulled pork or chicken. “Our customers can sink their teeth into the North Carolina pit-smoked and pulled barbeque they know and love, but also try some of the nation’s best regional styles without having to travel around the country,” Malir said in a statement promoting the grand opening of the Charlotte location. “Having grown up on a Kansas farm raising cattle, hogs and wheat, I know what fresh food is all about.”
Once you get to the new Charlotte location, you can order your smoked meats anyway you want, whether it’s on a bun or by itself. Pick two meats with a side of Texas Toast, or treat yourself and go for the More Cowbell: award-winning beef brisket topped with peppers, smoked provolone, onions and creamy horseradish sauce on Texas Toast. There’s also a sampler in case you want to try it all.
And sometimes, the sides are the best part of the whole meal. You can choose from, among other items, fresh cut fries, mac and cheese and potato salad.
City Barbeque also gives back to the community. During their grand opening, 10 percent of all sales for the day went to the Girl Talk Foundation, a local non-profit that empowers teen girls the become critical thinkers. In addition, the restaurant gives 25 percent back to nonprofits and schools with their fundraisers. Now that’s barbeque with heart.
“City Barbeque looks forward to serving our customers with competition quality barbeque and a commitment to support a wonderful, thriving local community,” concludes Malir.
For dine-in or carry out. Catering for small and large corporate events as well as weddings is also available Contact Eric Goebel to schedule your soiree at firstname.lastname@example.org. City Barbeque, Ballantyne Town Center, 11212 Providence Road West, 704-817-4050.