Is Charlotte ready to laugh at itself? The men behind Creative Mornings Charlotte are testing the Queen City’s reaction with a video about NoDa and Ballantyne neighborhoods.
Charlotte natives and founders of Charlotte is Creative, Tim Miner and Matt Olin, partnered with Charlotte Star Room to release “Charlotte Secrets Revealed on Broken Crowns.” It’s part of a video series on their website, The Biscuit. This one is a three-minute news skit, similar to what you might see on Saturday Night Live, and it plays into these popular neighborhoods’ stereotypes.
Without giving too much away, the parody touches on the South Charlotte commute, designer dogs and the untucked shirt. “I bought a green screen for my house,” states a character playing a Ballantyne resident pretending to be a NoDa dweller. “Actually put it in the second bonus room above the garage. I can use it to fake selfies.”
As a longtime NoDa resident, I think it’s pure genius. Miner and Olin’s audacity to poke fun at what some people value might mean they think Charlotte’s growing up.
Miner and Olin answered five questions for CharlotteFive:
(1) Why make a video making fun of Charlotteans?
Tim: “We always try to approach serious topics or things that we’re interested in by using humor. When we wanted to do The Biscuit, we decided to continue that and use video to poke fun at Charlotte. We both feel like Charlotte takes itself way too seriously, and we need to laugh at our foibles. Hopefully those videos get people’s attention and get them to the other stories we’re writing about: Charlotte creatives and what it takes to be a successful sustainable creative in the city.”
Matt: “Queen Charlotte needs her court jesters. The court jesters lure someone in, disarm them and then redirect to more thoughtful, meaningful topics.”
(2) How did you come up with the idea?
Tim: “As we were sitting down doing our writers’ room, we got talking about how uncool certain parts of the city are perceived versus others, and what would it be like if someone was masquerading that they lived in a cooler part of town, hiding it like it’s a shameful secret.”
Matt: “A lot of our brainstorming sessions begin with, ‘what if’ conversations. What if a couple of lawyers moved to Charlotte and opened up an e-scooter injury practice and they only took scooter injury cases? What if Charlotte historian, Tom Hanchett had a game show called Hanchett or Hatchet and he would quiz people about Charlotte history and if they got it wrong, he would chop their heads off. We have filmed that, by the way. It’s in the can.”
(3) Were you worried you might upset someone?
Matt: “We are determined that when all is said and done with The Biscuit, no one will be left unscathed. Everyone is going to be lampooned or lambasted in The Biscuit in a very playful, fun loving way. Charlotte is our home. Charlotteans are our family and we are going to poke fun at everyone and poke fun at ourselves more than anything.
“The content that we’re creating is intended to be hyperlocal. It all lands as an inside joke for Charlotteans.”
(4) How did you keep a straight face while filming?
Matt: “We have a lot of great stuff on the cutting room floor. When Tim goes, ‘I [redacted] love Panera,’ I tried to hold it, but I lost it.”
(5) Have you taken your dog to the chiropractor? How did you come up with that line?
Tim: “We wrote about the joke about dog chiropractors, and I looked on Google and saw that there are actually are dog chiropractors. I didn’t realize that was a thing. That one came from a real life experience. I know of a friend who took their dog to an acupuncturist. It struck me as funny.”
Matt: “The craziness that comes out of our heads during these brainstorming sessions goes back about thirty years.”