A fleet of well-known fitness and wellness leaders is launching their new concept, bloc., in a 4,000-square-foot studio in Dilworth this month. Their space, formerly held by Yoga Oasis, shares a building at 2400 Park Road, Suite A, with other businesses like Famous Toastery and Anna’s Alterations.
What you’ll see when you first walk in: A living wall featuring more than 200 plants, an enormous, non-heated studio with plywood floors and punching bags, mirrors and wide windows, as well as men and women’s locker rooms equipped with showers. Not to be missed: an Active Recovery Lounge for recovery sessions with a specialist, as well as a fridge with Chop2Chisel meals, and a bar for ordering Green Brothers Smoothies, Updog Kombucha, local craft beer and wine, and Summit Coffee.
“Fitness is at our core and community is the amenity,” said bloc. owner Katie Dixon, who you may already know as the owner of strength, mobility and cardio training concept Kadi Fit in Cornelius.
“bloc.” stands for Building Lifestyle on Community, and is being formed by elite fitness coaches in Charlotte who want to guide others into an active, inspired and authentic lifestyle.
“bloc. is a multi-dimensional fitness community, specifically designed to offer men and women a balanced and sustainable pathway to personal empowerment,” Dixon said. “We have forged an ethos where community, accountability and inspiration are the foundation of our signature methodology for life enhancement, through culture. Combining events, fitness and community, we have developed a movement to cultivate one’s true greatness.”
The first event is April 27, when bloc. is hosting a grand opening party for the community to learn about the offerings and instructors. While a free week of classes is currently underway, the studio officially opens with regular classes April 28.
Classes include Primal Fight/Evolve for a blend of mobility and circuit training, Cardio Dance for all levels (think “big sweaty dance party”), Ashtanga and Rocket Yoga.
The classes are built around the belief that cardio, strength and mobility focuses are all important for the body, and for sustainability.
Dixon got the idea for bloc. more than a year and a half ago when a friend and fellow fitness instructor, Wesley Knight, invited her to lead a free workout in a park in Charlotte. They talked about the importance of collaboration, versus competition.
The park class expanded and started to encompass other fitness guides. “We’re all just drawn to having the community and the connection to each other and to other people, and to being able to meet people where they are,” Dixon said.
Guests can browse a variety of membership packages and class offerings through the free Bloc.Clt app available for iPhones. Here, they can also see the diversity of instructors, ambassador leads and masters of their craft including Jaimis Huff, Aaron Dodge, Rob Johnson and Jamie Eastley.
INTRODUCING MASTER OF PRIMAL @jfitcharlotte -There is no substitute for a solid community and no limit to its impact. Although it is a physical space, the community that is BLOC has been built to encourage continuous collaboration, acceptance, connection, & the acknowledgement of one’s true, authentic self… with a side of sweat. All of which are things I value as a woman, mom, trainer, teacher, and member of the Charlotte community. I’m so grateful to be a part of BLOC. I belong here and you do, too. -Jamie
As Dixon puts it, this bloc. group of trainers, entrepreneurs and creatives has chosen to go against the norm of competition, and she wants people to come in feeling comfortable and accepted, no matter what part of the fitness journey they are on.
“I’ve never really been around so many people that have lifted me up and that’s what I want for everybody that is coming here,” Dodge said.
“We collaborate, advocate and build each other up,” Dixon said. “It has created a phenomenon of success, and a strong bond that is completely abnormal.”
Get to the bloc. grand opening celebration
2400 Park Road Suite A, Dilworth
Friday, April 27th 2-6 p.m.
Free and open to the public. Meet the founders (Katie Dixon, Duncan Littlefield & Liz Joyce), masters (Katie Dixon leading dance, Rob Johnson leading primal, Jaimis Huff leading yoga and Jamie Eastley leading primal), leads, Community Maven Meredith Findling, and community members while enjoying kombucha, beer, wine, coffee and a fitness component.
Featured Photo by Magen Marie Photography