Everything you need to know about the Southern Roots and Cowboy Boots Cattle Baron’s Ball


This post is brought to you in partnership with the American Cancer Society. All opinions are our own.

The American Cancer Society is working to give cancer the boot with a special Cattle Baron’s Ball event on November 10. A southern chic gala with western flair, the reinvented ball will be called Southern Roots and Cowboy Boots.

If you aren’t familiar with the concept, Cattle Baron’s Ball events are popular country-style galas that are thrown across the country, especially in the South.

By teaming up with their largest local sponsor and a major partner for work across the nation, Extended Stay America, the ACS is expecting nearly 500 members of the community to join in the festivities and celebrate all that the organization does to aid cancer patients.

Without further ado, here is everything you need to know to prepare for the event.

What to wear

“The biggest question we’re getting is what to wear,” said ACS Senior Development Manager Chrissy Geimann. The answer? Attire that Geimann describes as “southern chic with western flair.”

Break out your blue jeans and your glorious cowboy hat and prepare for an elegant, fun evening to benefit the community. If you need an example of what to wear, check out the Southern Roots and Cowboy Boots online “what to wear” slideshow.

For those of us who don’t have the right clothes in our wardrobe, Lebo’s has partnered with the event and will give the American Cancer Society 10% of every purchase made in-store or online with the code KICKCANCER through November 10.

When and where

The Southern Roots and Cowboy Boots gala will be held on November 10 at the venue CenterStage@NoDa. Guests must have a valid ID to enter, and tickets can be purchased using this link.

Doors open at 6:00 p.m. and the fun ends at 11:00 p.m. Make sure to post your bids on your favorite items in the silent auction early, because the auction ends at 9:00 p.m.

Food and festivities

All of the food at Southern Roots and Cowboy Boots will be donated by Xenia Hospitality Group. The event’s six food stations include Southern Favorites like pimento cheese stuffed peppadew peppers and braised pork belly, a Farm Table with a fresh vegetable crudité and prosciutto wrapped asparagus, shrimp-and-grits and a full sushi display at From the Sea and an amazing avocado, chicken tinga and grilled flank steak taco bar at A Touch of Western.

Of course, the sweets at the ball are sure to be a hit. From a mini donut station to petite fors and hand pies, there is sure to be something to hit everyone’s sweet tooth. For those of us who enjoy adult beverages, the gala will have whiskey and bourbon tastings and a signature cocktail at every station.

As for the festivities, the nine-piece Live Exchange Party Band will provide the tunes and grooves throughout the night. When not on the dance floor line dancing, guests can participate in both a silent and live auction for items like:

  • A diamond necklace from Windsor Jewelers
  • Roundtrip airfare and a stay at Los Establos Boutique Inn Panama
  • Dinner for 10 at Fahrenheit Restaurant
  • A 6L Cabernet Sauvignon from Promise Wine

A gala for good

Event co-chairs Kevin and Tina Henry are passionate about putting on an event that will benefit the American Cancer Society. Mr. Henry, the Executive Vice President and Chief Human Resources Officer of Extended Stay America, expressed his anticipation of the ball.

“We are very humbled to be involved in such a wonderful event,” Henry said. “The work of the American Cancer Society is critical to providing care and needed services and support to all those fighting this awful disease.”

ESA and ACS have worked together since 2013 through the Hotel Keys of Hope Program. The program has provided over 150,000 complimentary or deeply discounted rates to cancer patients across the nation who must travel away from home for life-saving treatment. Through September of this year, the American Cancer Society has worked with Extended Stay America to help 27 patients stay in the greater Charlotte area for 165 nights while receiving treatment.

Want to learn more about the Southern Roots and Cowboy Boots Cattle Baron’s Ball? Click here for more information.


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