AAF Charlotte’s Jonathan Piscitelli unloads what’s on his mind … and his Netflix queue

AAF: Award: Photo: MItchell Kearney

Getting Jonathan Piscitelli to sit in one place for 30 minutes is not an easy task; getting him to unload what’s on his mind is.

It’s time to sit down with another Charlotte notable and ask those three questions:

(1) What are you reading?
(2) What are you listening to?
(3) What are you watching?

We will take the answers to these three questions and find the meaning, theme or message.

Piscitelli is likely best known in Charlotte as the co-president of AAF Charlotte, which is a hub for creativity in the advertising community, freely exchanging ideas to promote excellence.

In between planning for the kickoff of AAF Charlotte’s speaker series — Under Armour’s Luiz ‘Guto’ Andrade, 11:30 a.m. Aug. 27 at the Dilworth Neighborhood Grille — C5 was able to catch up with the spirited Piscitelli over afternoon coffee.

What are you reading?

First, I am reading “Why is Your Name Upside Down?: Stories from a Life in Advertising,” by David Oakley. It is an autobiographical journey through Oakley’s career in advertising. It is great to read stories that involve Charlotte.

I just finished the novel “Minor King” by Jim Mitchem. Jim lives in Charlotte and this is his first book. It is a semi-autobiographical story about a man who picks himself up out of trouble and tries to find his way to his dreams.

Also, I just picked up “The Complete Short Stories of Thomas Wolfe” and “On Writing Well” by William Zinsser. Wolfe is just a pleasure to read. Zissner gives you straight, no-nonsense advice on how to write the best you can.

I am also reading “The Artist’s Way” by Julia Cameron about unleashing creativity.

What are you listening to?

I have just been wearing out that Cuban sound from Buena Vista Social Club. I just love listening to such active music.

I have been listening to Miles Davis, Brazilian Groove and Pete Rock on Pandora.  … (Also) “Sounds of Silver” by LCD Soundsystem, “Ball” by Widespread Panic and anything from Bobby “Blue” Bland.

I am also a huge fan of podcasts.  I regularly tune in to “WTF with Marc Maron,” “The Moment with Brian Koppelman,” “This American Life,” and “Don’t Get Me Started.” The last one deals with challenges that creative people face in their advertising careers.

What are you watching?

I have been watching “BoJack Horseman” on Netflix.  It is hilarious. I am a big fan of “Justified” on Amazon Prime.  It is good, entertaining TV.

And I have been watching the old seasons of the “Entourage” series.  I have seen them all but what is hilarious to see now is how old the shows seem to be.  They were on the cutting edge when they got iPods and flip phones.  It seems so ancient now.  It is like looking at a time capsule.

What does all of this mean to Jonathan as a static self-assessment?

“I am trying to be better.  I am always pulling in what I can as I strive for my ‘ideal self’.  I make a living being creative.  It is important that I know how to appreciate, distill and articulate.  And, then, communicate that emotion to others.”

Message received.  Thanks for sharing you energy and creativity.

Greg KurtsGregory Kurts works with Wells Fargo Securities. He is an avid reader, banjo  player and Bob Dylan fan. Follow him on Twitter at @Pope662.


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