Lately I’ve noticed some people referring to the 7th Street Public Market as “7th Street Station” or “7th Street Market.”
Which doesn’t seem like a big deal — except that there’s actually a real 7th Street Market and it’s not the same place.
7th Street Public Market at 224 E. 7th Street uptown is a hub for mostly food industry entrepreneurs, with vendors like Local Loaf, Viva Raw, Bonsai Fusion Sushi and Not Just Coffee.
7th Street Market — the full name is Adams 7th Street Market — is located at Elizabeth Corners at 401 Hawthorne Lane, Suite 100. Established by Mike and John Adams in 1999, the NY-style deli shares a parking lot with places like Sabor and UPS.
The Adams brothers sold the company in 2005 and current owner Charlie Chang moved from northern Virginia to take over the place in 2007. The day I met him, Chang sported a T-shirt with the tagline “Need a Hero. Eat Well, Live Well.” It honors their hero-sized sandwiches served at the counter.
Chang said he’s often heard complaints from customers because they get confused by the similar names of his place and 7th Street Public Market. People often order something at the uptown market and end up in his Elizabeth market to pick up — so he has to give them directions to uptown.
He’s not thinking about changing the name of his deli, though. “I can’t do anything,” he said, laughing.
But he did change his middle name to Adam, to strengthen the branding.
Since taking ownership of the deli, Chang has largely kept the menu the same, he said, with a few developments.
The deli serves up meats and cheeses from Boar’s Head, a brand that was established in the New York City area in 1905. Chang said some popular hot sandwiches are the Cheese Steak or Chicken & Cheese sandwich ($5.99 on a roll and $7.99 on a hero size), the Reuben ($5.49 on a roll) and the Deluxe Roast Beef ($5.79 for a roll and $7.79 on a hero size).
I grabbed a hot cup of dark roast coffee — they serve RITUALS Coffee Company products from US Foods.
It has more than 12 types of salads, too, including black bean salad, red skin potato salad and macaroni salad. (Yes please.)
I sat back at one of the tables lining windows, taking in the warm yellow glow and the large black-and-white image of the 1931 Manhattan skyline. The high-beamed ceiling, the single, bright faux flower on every table, music from the radio and the rich scent of bread baking in the kitchen set a cheerful scene for the lunchtime crowd.
The staff bakes wheat and white rolls and croissants in-house. “Customers always want fresh,” Chang said.
He also picks up bagels come from Poppy’s Bagels every morning to stock the case of bakery items next to the cash register. (It’s also hard to miss the chocolate chip, white chocolate macadamia nut and oatmeal raisin cookies stacked in there.)
Their breakfast menu goes until 11 a.m. Monday-Friday, and until noon on Saturday. Options include the Morning Glory, one egg with a meat and cheese on a roll ($3.79); the Morning Runner, two egg whites on whole wheat toast ($3.49); and The Thing, sausage, bacon, onion with melted Swiss cheese on a roll ($4.19).
Breakfast is a popular time for students from King’s College and CPCC, who wander in for some food and WiFi, Chang said.
Adams 7th Street Market has a full-fledged catering service, too, largely used by the hospitals and offices in the area for lunches. The catering menu includes signature lunch boxes ($7.95 per person) with Boar’s Head meat and cheese choices for sandwiches and salads, plus chips, a cookie and a wrapped candy.
“We do deliveries almost anywhere,” Chang said.
But if you don’t want to order out, wander inside and grab something to eat or sip on. Find a table by the register and relax, watch the bread baking in the back.
Photos: Katie Toussaint